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CRM The HQ workspace that powers the field

The CRM backbone that runs the field force.

Orange CRM is what HQ uses to run the commercial operation. Set up territories, manage users, review every DCR coming in from the field, approve tour plans and expenses, and answer team-performance questions in plain English. The same backbone feeds Orange FieldRep on every rep's phone.

Built for · Sales operations · regional & zonal managers · HQ analytics · admins
app.orange.health · crm/dashboard · live
DCRs to review
384 flagged
Zone coverage
91%
Coverage by territory · last 7d
Mumbai-South
Mumbai-North
Pune-3
Thane-2
Manager NL QueryAI
"Tier-A doctors with no calls in 30 days, by territory."
22 doctors · Mumbai-South: 6 · Pune-3: 9 · Thane-2: 7
What's inside

The HQ workspace for everything the field does.

Run the field force from one cockpit. Every change audited.

/TERR

Territory Management

Define geographies, assign reps, manage handovers. Time-versioned — full history preserved when reps move.

/USR

Users & Roles

Onboard reps, managers, admins. Role-based access. Org hierarchy with reporting lines.

/REV

DCR Review & Approval

Daily review queue with exception flags. Open AE or compliance findings surface inline. Manager sign-off in one click.

/APR

Plan Approvals

Approve daily, weekly, and quarterly STP / MTP plans rolling up from the field. Over-coverage and gaps flagged automatically.

/EXPA

Expense Approvals

Multi-level approval workflow. Receipt audit. SAP routing on approve. Full claim history per rep.

/DASH

Reporting Dashboards

Coverage, productivity, product performance, expense rollups — by rep, territory, zone, and time window.

/MGR

Manager Insights

Natural-language queries over team data. Product performance signals. Competitor intelligence from DCR mentions.

/CFG

Configuration & Audit

Product master, sample SKUs, leave policies, work types — all configurable. Every change written to the audit log.

AI inside

AI that runs the management layer.

Five AI capabilities for managers and HQ — every signal traced back to the underlying rows.

/NLQ
Manager NL Query

Ask the data anything in plain English. Get a chart, the rows behind it, and a suggested follow-up.

/SIG
Product Signals

Adoption and momentum trends across territories. Drill into the DCRs and orders behind every move.

/CMP
Competitor Intelligence

Threat detection from DCR mentions and RCPA volumes. Ranked by territory exposure.

/GAP
Territory Gap Analysis

Coverage gap detection across the field force. Spots cold doctors and at-risk relationships before they go quiet.

/COACH
Rep Coaching Signals

Surfaces low call-quality reps and the specific patterns driving the score, so coaching conversations stay specific.

Better together

The other Orange products

Each product stands alone. Bought together, they compound — one source of truth, one audit log, one knowledge base.

See Orange CRM in your territory.

30-minute demo. We'll mock your real workflow live.

Request a demo →