Wholesalers, pharmacies, depots, distributors. Primary & Secondary Sales gives MRs, ASMs, and HQ a single timeline of order flow, fulfilment status, and the gaps between the two — without three weeks of distributor reconciliation.
Primary inflow, secondary outflow, and the gap between them — surfaced at zone, region, and territory level.
Order inflow tracked per distributor, depot, and SKU. Schemes and discounts visible.
Outflow tracked at the pharmacy and chain level via RCPA, distributor reports, and direct integrations.
Where primary spikes and secondary doesn't — surfaced as a leakage signal, not a mystery.
Roll up to zone, drill down to a single territory or rep. Same source data, different lens.
Order velocity per SKU per zone feeds the supply-chain forecast directly.
Per-zone, per-distributor, per-SKU exports for monthly review meetings.
Primary & Secondary Sales is invisible to reps and indispensable to ops.
Distributor confirms dispatch into Orange via integration. Inflow ledger updated.
Reps note pharmacy-side movement during chemist visits. Tied back to brand and territory.
Primary inflow up 14% in zone east. Secondary outflow flat. Anomaly raised to ops.
Auto-generated weekly pack lands in the HQ inbox. No analyst, no re-keying.
Three signals to catch leakage, demand surges, and territory shifts before the spreadsheet does.
Primary-vs-secondary deviation flagged at distributor, zone, and SKU level.
SKU-level velocity anomalies routed to supply-chain forecasting.
Detects secondary movement migrating between territories — usually rep coverage signal.
"We used to find leakage three weeks after it happened. Now we find it Wednesday morning."Head of Sales Operations · large-cap pharma · 22 months on Orange
Each module stands on its own. Bought together, they share one source of truth, one audit log, and one AI engine.
The complete relationship.
The 60-second call report.
Primary and secondary, captured at source.
FEFO inventory, audit-grade chain.
Territory-aware day plans.
Plain English in. Chart out..
The shape of your motion.
30-minute demo. We'll mock your real workflow live.
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