O range Labs
Field force, reimaginedBuilt in India
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Introducing Orange FieldRep — the rep app, reimagined for pharma

The last field app
your reps will ever
complain about.

East zone · today Cardilon
live · 14:32
Calls today
0
↑ 12.4%
Coverage
0%
↑ 4 pts
RCPA captured
0
↓ 6.1%
Order value
0L
↑ 8.7%

Field activity · 7d

CallsRCPA
WedThuFriSatSunMonTue

Live signals

7 nearby
field.recording · 09:42 · Borivali East
+34%
Avg. field
efficiency lift
Dr. Mehta
Cardilon · 6M data due
AI brief ready · 3 talking points · last visit 8 days ago
Up next · 14:00

Orange FieldRep is the mobile-first workspace for medical representatives — DCR in under a minute, AI pre-call briefings, next-best-action, offline everywhere. Backed by Orange CRM and the full Orange suite.

0 pharma teams onboarded
0 medical reps live on platform
0M doctor visits captured to date
0% uptime over the last 12 months

/01 — Driven by AI

Coaching
that reaches
the field.

Four flagship capabilities that change what's possible for every MR — from the first minute of the day to the last note submitted.

/01 — PRE-CALL

AI Pre-Call Briefing

A short, structured briefing for each doctor — relationship context, recent visits, pending promises, and the talking points most likely to land.

+25%Visit
effectiveness
/02 — SIGNALS

Product Signals

Surfaces product-level trends from field activity. See which products are gaining traction and where adoption is slipping — before next quarter closes.

Faster market
response
/03 — INTEL

Competitor Intelligence

Aggregates field notes on competitor activity, pricing, and promotional tactics so strategy teams respond in days, not quarters.

100%RCPA
coverage
/04 — PLANNER

Next Best Action

A prioritised daily plan with recommended doctors and talking points — based on impact, urgency, and your team's strategy.

+18%High-value
coverage
/02 — Knowledge assistant

A clinical chat that answers from your own product documents.

Orange grounds every answer in your uploaded brand books, prescribing information, and trial data — with citations the field can show.

Reduce queries to medical affairs by ~90%, and put confidence in every detailing call.

SOC 2 Type II ISO 27001 GDPR-ready Audit log on every answer
OL
Clinical Assistant
Grounded · v3.2 · 384 sources
Online
Is Cardilon 40 contraindicated with warfarin?
Moderate interaction — not a contraindication. Monitor INR more closely in the first 14 days. Co-administration is acceptable for most patients.
Cardilon PI · §5.2Brand book 2025 · p.18
Pull the 6-month outcomes Dr. Mehta asked about.
Pulled CARDILON-6M trial: 28% RRR at 24 weeks, n=1,204. I've prepared a 1-page summary for your detailing app.
Trial deck · slide 4Brief generated
/03 — The platform

Seven
modules.
One field force.

These are the modules behind Orange FieldRep on every rep's phone and Orange CRM in the HQ cockpit — the building blocks every rep, every manager, and every HQ team uses.

/04 — How it works

From plan
to submission,
five clean steps.

The Orange workflow makes reporting a byproduct of quality engagement — not the other way around.

01

Build the daily plan

Select work type and territory clusters. Only mapped HCPs become accessible, ensuring strict territory discipline and coverage.

cluster = "BORIVALI_E"
work_type = "field"
expected_calls = 12
02

Pick the HCP

Smart search across your assigned list, with visit history and last open promise pinned to the top of the card.

hcp_id = "DR-44021"
last_visit = "29 Apr"
open_promise = "Cardilon 6M"
03

Review the AI brief

Relationship context, recent prescriptions, and the talking points most likely to land — generated in seconds.

brief.priority = "Cardilon"
objection = "competitor_sample"
confidence = 0.86
04

Record the call

Voice, text, or quick-pick. Products detailed, samples distributed, feedback captured. Works fully offline.

products = ["Cardilon", "Neurex"]
samples = 5
feedback = "trial data"
05

Submit and finalise

Day summary auto-compiled and submitted to head office. Coverage and compliance scored in real time.

day.coverage = 0.92
compliance = "ok"
synced_to = "HQ"
/05 — Built for every role

One platform.
Three points of view.

Orange fits the way the field works, the way managers measure, and the way strategy teams plan — without forcing a compromise.

Enterprise reliability.
Clinical precision.

/01 · Compliance

Global pharma standards

Built to meet stringent international pharmaceutical regulations and data privacy laws across India, the Gulf, and EMEA.

/02 · Design

User-centric intelligence

Designed by operators who understand the high-pressure, low-bandwidth reality of the medical field — not a generic CRM.

/03 · Reliability

99.9% uptime, offline-first

Enterprise-grade cloud, with full offline capture so the field never stops because the network did.

/06 — FAQ

Questions, answered.

What is a Daily Call Reporting (DCR) system?
A DCR system is the digital platform medical representatives use to log doctor and chemist visits, products detailed, samples distributed, and field feedback. Orange is a modern DCR — plus everything that wraps around it.
How does territory-based planning work?
Reps and managers configure clusters; only mapped HCPs become accessible during a planned tour. This guarantees coverage discipline, route efficiency, and accurate joint-work tracking.
Can joint work and additional calls be recorded?
Yes. Manager-with-rep joint visits, unplanned auxiliary calls, and out-of-station work are all first-class objects in the data model.
Does the platform support competitor analysis?
Through structured RCPA capture and free-text field notes that the AI clusters into trends, pricing moves, and detail-share shifts — fed back to your strategy team.
Is the data secure and compliant?
Orange is SOC 2 Type II audited and ISO 27001 certified, with full encryption at rest and in transit. We support GDPR, HIPAA-equivalent, and country-specific health data regulations.
Get started

Ready to bring
your field force
into one workspace?

A 30-minute demo with our team. Bring your real territory and we'll mock the workflow for you live.

Trial access in 48 hours
Migration support from any DCR
Dedicated implementation team
Typical response · within 4 working hours