Orange Lab is MR reporting software and pharma SFA for Indian pharmaceutical companies. Medical representatives report their day in one multilingual, offline-first app; managers review, approve and track their teams; sales heads and CXOs see every zone rolled up in one view.
Area, regional and zonal managers review tour plans rep by rep and doctor by doctor, approve leave and expense claims with the policy checks already done, and track their team's attendance, verified visits, coverage and call quality. Every figure is for the manager's own team, at any depth of the reporting line, and nobody else's.
Questions a manager would normally send to an analyst — which doctors has my team stopped seeing? — are asked in plain English in Manager Insights, and answered with the table behind the answer. See Orange Lab for managers.
The whole field force, rolled up from MR to ABM, RBM, ZBM and NSM: secondary sales against target, primary orders kept separate, coverage, plan adherence, incentive cost before it is paid and compliance findings — in one view, traceable to the rep and the call behind each number. See Orange Lab for sales leadership and CXOs.
Chemist audits and monthly stockist secondary-sales statements are part of the product, not a spreadsheet beside it.
Company-to-stockist and stockist-to-chemist sales are tracked separately and never added together.
Daily allowances and per-km conveyance by bike or car, at rates your admin sets from a date.
The rep app is multilingual, and keeps working without a signal.
Sample limits per doctor under the UCPMP 2024 code, and consent records ready for the DPDP Act.
A doctor is planned on a tour only while their consent to visits is in force.
Orange Lab has been piloted with 11,200 medical representatives.
Pricing is flexible and is agreed with each company, based on the size of your field force and the products and modules you need. Talk to us and we will put a proposal together.
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